April 2022 Blog Analytics Recap

Blog analytics is one of the things that really helps us understand what we are doing right and what we are doing wrong.

Earlier this year, Melissa, the main force of this blog, decided to put all of her focus into the blog itself.

This is a huge change in how we focused on the blog and what we were attempting to do.

As readers of The Portly Passengers, we want to be open and honest with you. Blogging takes a lot of work, there are a lot of things that go into the process from developing content to remembering when bills are due.

So to help our fellow bloggers out we want to share with you analytical information to help you understand our goals for the future of this blog.

Redesigning Our Goals

When redefining our goals for the blog, we knew that this was going to be a much longer process than 1,2,3. But if we want to get anywhere in life, we need to learn how to get dirty.

Our new goals have both long-term and short-term goals. Each month our short-term goals are built to provide support for obtaining the longer-term goals without too much diversion.

Long Term Goals:

• Develop Content and Marketing strategies for better user experiences
• Develop a lead generation process to increase our email subscribers
• Increase our monthly income to replace our 9-5 jobs

If you want to learn more about these specific goals or the road map we are intending to take to achieve them check out this video -> I re-defined my blog goals for 2022 in the middle of the year & so can you!

April 2022 Recap

Because we started these new goals in the middle of April 2022 we did not expect to see much of an impact. However, we were actually delightfully surprised by how just a few small changes in our own behavior can improve the performance of our blog.

First, let’s start with our content and marketing strategy.

If you have followed the blog at any time during its 4-year life then you know we have never really had a strategy for either.

In fact, despite my years of experience in digital marketing, I did everything wrong! Ok, not everything! But it felt like it.

So in early April, I started to develop a content strategy based on who you, our current audience is, and what you are looking to achieve when it comes to traveling.

What I found were a lot of personal obstacles that prevented us from providing you with the content you want.

But in reality, those obstacles, were just that, OBSTACLES.

This meant developing a plan that would allow us to slowly move past our own obstacles and meet the needs of our readers.

Our new content strategy includes a few new areas of content.

Next comes the process of building content.

This is probably an even harder process for us than knowing what we want to talk about.

Either because we live in a very “in the moment” mindset that we forget to document things, or we don’t realize the importance of the experience that our knowledge can help others.

So we are now aiming for smaller amounts of content each week with a higher impact on our audience.

We will not have a set blog schedule, however, if you join us on Instagram we do try our best to spend more time there keeping you updated on what we are doing.

What we accomplished:

When looking at our goals we were able to improve our website visitors by 2% and stay above 5000 visitors for the second time since the pandemic.

We also launched our first two pop-up lead generation forms. Despite some hesitation on this process for fear of a negative user experience, our readers have been absolutely brilliant in letting us know that they want more content (THANK YOU!) by signing up.

What is next:

May will be the first full month for working on our goals.

We hope to accomplish more blog posts for you while launching our first lead generation.

If you want to learn more or keep up with our progress as we turn this blog into our full-time income then definitely follow Melissa on YouTube or subscribe to our newsletter!